Wellington Phoenix will be linking up with long-term supporter of New Zealand grassroots football McDonald’s, as the club’s official Community Partner.
McDonald’s has been a partner of world governing body FIFA for a number of years including sponsorship of the World Cup, and has also supported New Zealand Football with its strong commitment to the game at the grassroots level.
McDonald’s are committed to expanding their relationship with football to the ‘Nix Level’ by partnering with the country’s only professional football club.
The partnership includes McDonald’s featuring on the high profile right sleeve of the player’s uniform; supported by community work including, coaching videos featuring Phoenix players and coaches and the launch of a new “Call it Live” match experience app that will reward fans for watching the Phoenix in action over the summer – both at the stadium or on television.
The club was proud to have a global brand join their corporate network as official Community Partner.
“The Phoenix connects the gap in terms of McDonalds long term support of football both at a grassroots and elite level, young Kiwi kids dream of playing professional football and this aspirational pathway starts with the Phoenix,” Wellington Phoenix Head of Commercial Nathan Godfrey said.
“We are working with McDonalds to introduce some exciting marketing initiatives that will entertain Phoenix fans of all ages this season”
McDonald’s New Zealand were also excited about expanding their commitment to football in the country.
“McDonald’s is delighted to be able to extend its support of football in New Zealand to be part of the Phoenix team,” McDonald’s Director of Marketing, Jo Mitchell said.
“We have a long term involvement with football, both at a national level and through franchisees helping clubs and federations in their local communities.
“Hopefully some of the Kiwi kids enjoying junior football today will become Phoenix players in the future.”
New Zealand Football Commercial Director Steve Brebner also acknowledged the significance of the Phoenix and McDonalds partnership.
“Since 2002, McDonalds have contributed equipment and coaching resources that enable more Kiwi kids to play and love the game of Football,” Brebner said.