The Hyundai A-League is OUR BEAUTIFUL GAME

Football Federation Australia CEO, David Gallop, pens open letter to fans with just 23 days until Season Ten of the Hyundai A-League kicks off.

Football is often referred to as ‘The Beautiful Game’. But what is beautiful?

The dictionary will tell you it’s something that’s glamorous, fashionable, polished or pretty.

Yet we believe there’s another type of beautiful. A raw, more powerful kind.

The kind that makes the hair stand up on the back of your neck, slides you to the edge of your seat and ensures you hear your heart beat, as much as feel it.

It’s the unorthodox. The unpredictable. The unparalleled levels of passion on the pitch, in the stands and in front of the TV at home.

This is the beautiful that sets us apart; that makes us impossible to ignore.


Welcome to Season 10 of the Hyundai A-League, the most unique, exhilarating league in the land.

Our simple, skilful game captivates hearts and minds around the world.  Be a part of it.

I look forward to seeing you at the Hyundai A-League this season.

David Gallop signature

David Gallop
Chief Executive Officer 
Football Federation Australia

HAVE YOUR SAY: By using the hashtag #BeautifulGame.

All photos and posts will be used throughout the season to help us define and promote what makes the Hyundai A-League so uniquely beautiful.